The "RUE" appeared below the "Jesus" part..after staring at it for a few seconds I realized that E was a slightly different color than the R and the U and that the joke was that when the bumper sticker was new the E was probably bright red. So you are supposed to stare at it for a few seconds and then figure out that it reads "are you ready?" I think Nintendo ran an ad campaign a few years back using a simialr visual pun.
But in this case the bumper sticker had faded so all the letters looked gray...as if Scooby-doo was saying it..."Jesus is coming? Roo?"
Tilts head slightly.
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